Mongo believes that this logo is one of the best in all of sports. Simple, red, white, and blue, and it shows the golfer in the athletic move of the swing itself. Anyone who has ever played golf decently can look at the image and their mind takes them away to memories of rounds both watched and played. It is said that the image of the golfer on the logo is based on Australian, Steve Elkington, who had a very classy game back in the 80's and early 90's.
On to my point...
I also believe that pro cycling needs to clean up it's image. Nothin' says under new management better than a fancy new sign out front. Pro cycling needs a good logo.
How can they capture the effort, the suffering, the exuberance, and the joy, all in one image?
The only time during a race when this all comes together is when the winner crosses the finish line. At that one moment, we as fans understand the journey. Who or what then should exemplify this moment as a representation of all that is good in pro cycling?
After thinking long and hard about this, Mongo has come up with the perfect image. The Sammy Sosa, Rock the baby, and Count from Sesame Street poses were all considered, but there is only one perfect celebration. Ladies and gentlemen...The Valverde
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